Resident expert (and former literary agent) John Hodgman was on "The Daily Show" last week to tout his new book, MORE INFORMATION THAN YOU REQUIRE.
"Writing a book is the most important thing a human being can do," says Hodgman. "But literary immortality comes with a price: book promotion, the demeaning ritual known as 'the television appearance.' Where the solitary genius is forced to hold a conversation with the likes of...cable jester" Jon Stewart.
Watch as the self-proclaimed "brain candy" struts his stuff and offers "important tips to new authors on how best to sell your own work."