Monday, January 05, 2009

Phone It In with Book Clubs!

MATRIMONY author Joshua Henkin ("the hardest-working guy in the author biz") was recently featured, along with STANDING STILL author Kelly Simmons, in a Philadelphia Inquirer story, Author, your group is calling.

Henkin has spoken by phone or in person to 80+ book groups. Wow! However does he do it?
Oddly, Henkin's latest visit with yet another group of women he had never met - by speaker at the Jersey Shore group - was entirely initiated by . . . Henkin.

Here's what happened.

One member had rated the book on Goodreads.com, a social-networking site based on books. Despite the mixed review she gave (3 out of 5), she found herself on the morning of the meeting with an e-mail from the author himself.

"Shelley - Thanks for rating MATRIMONY on Goodreads. I don't know if you're in a book group, but I've been participating in a lot of book-group discussions of MATRIMONY, and I'd be delighted to participate with your book group. Let me know if you'd be interested. Best, Josh."

Wow. Um, OK. Well, Josh, as a matter of fact, it's tonight....

Though most of the visits are initiated by readers, Henkin said he also contacted people through various book blogs that have reviewed Matrimony, that have done Matrimony giveaways, and where he has guest-blogged. Henkin is also on Facebook.
Hardly rocket science, but ferreting out book groups and speaking to them does take quite a bit of time. Not coincidentally, Henkin told me back in March that he was way over deadline on his new book. I wrote him today whether I dared ask him how it's going.

His reply:
The new book? What new book! Actually, it's finally coming along pretty well....
So we have a happy story all around.

1 comment:

Rusty Weston said...

Hi Bella - After reading that article, I found Joshua on Facebook and invited him to join Book Clubs, a new app that allow people to quickly form or join book clubs. Joshua has been promoting his book on Book Clubs and I'm hopeful that some of the groups will try it out and invite him to participate in the conversation.