It is peculiar that some believe that authors should be exempt from marketing themselves. It’s expected for musicians — who have a similar relationship with their record labels (yeah, still call them records) — they book tours and sell merchandise. Yes, all obvious business differences are duly noted. While the labels are trying to get a piece of the action, musicians realize that they need to engage in marketing to be successful. Visual artists set up shows; nobody blinks when a photographer sets up an exhibit at a gallery. To say “this is not my job” is to say “well, you know, I’m not really serious about my career.”...
Writing a book is art, publishing one is business.
Thursday, May 22, 2008
"You have to sell books"
That's the lowdown from Kassia Kroszer of Booksquare, in Life on Venus: Authors Do Market. She eloquently expands on what I've been telling authors for years: A book is a product. Get over it.