According to an author I consulted with today, her agent is saying that EVERY author should consider hiring an outside publicist.
"Yeah," I replied. "Especially if it's your publisher. Sorry to say, but that was true even before the meltdown. I've heard stories."
But how do you find a book publicist to hire?
Funny you should ask...
I have a selective listing of publicists here (people get delisted if I get bad feedback from authors I've referred). And inhouse pub Yen just posted a lengthy list (in a handy spreadsheet!) on The Book Publicity Blog.