Friday, February 20, 2009

To the Lighthouse...And Take It to the Bridge

Last summer, Darling Husband confided that his dream was to someday own a little publishing company. Being a good, supportive wife who has learned much in therapy, I said, oh so supportively, "Is there any way to make that happen?"

He said, "Well, as a matter of fact, I happen to know of a little publishing company that's for sale right now."

"Well," I replied even more supportively, "why don't you look into it?"

So DH did, and as of late December we became the owners of the newly renamed Bella Terra Publishing LLC, with the eponymous yours truly as publisher, editor, website designer, salesperson, order shipper, etc. DH, who has a day job that enables me to support the Denver medical community, is the silent partner and chief financial officer.

I've learned just enough HTML to be dangerous, and today posted the new website: Bella Terra Maps. The product line at present consists of illustrated guide maps to lighthouses and covered bridges.

We are in the midst of producing an updated and redesigned version of the Illustrated Map & Guide to Maine Lighthouses, due to go to press next month. I am editing and rewriting descriptions of each of the 60+ standing lighthouses in Maine, plus 2 each in New Hampshire and Campobello Island, Canada. Hence the recent posts on Maine lighthouses.

Now I'm having second thoughts about wifely supportiveness. But the work keeps me off the streets and out of the pool halls--and drinking tanks of coffee.


David said...

The Web site looks nice.

Suggestion: Put all your CSS in a separate CSS file, instead in each page. Import that file in each page. That way, if you want to change the appearance, you do it in one place and the entire site changes.

The way you have it now, you'll have to make the change(s) everywhere.

The same thing applies to any Javascript scripts you use.

Bella Stander said...

Thanks, David! You are assuming that I know how to use CSS. I tried once & failed miserably, hence the tedious, repetitive hand coding of each & every stinking page.

As I wrote in my post, I know just enough HTML to be dangerous. (SIGH...)

David said...

Oh. Well, I assumed that because there's CSS in those pages. :)

CSS is weird and hard to get used to, but if you can get past the early stages -- the ones during which you want to break down in tears -- it's worth the effort. (I'm exaggerating. The early stages aren't quite that bad.)

Bill Peschel said...

So he has the dream and you get to do all the work? Sounds like a great marriage to me. I'll have to try that with my wife. It seems to be working the other way right now.

Bella Stander said...

Well, he does do quite a bit of work, esp. with the financials.

David: My credo of HTML is the same as Johnson's Baby Shampoo: "No more tears." Which for now means no CSS.

ObieJoe said...

Congratulations! On the business, idea, and your talents. The product line is very interesting, and has many marketing niches Do you produce the maps in bulk, or by request?

Bella Stander said...

Thanks! We will be producing maps by the thousands. Good thing we have a big(ish) garage.