The Author Will Take Q.'s Now by Kara Jesella profiles the Brave New Publicity World of first-time Manhattan author Amy Cohen, a former writer/producer for the TV series "Caroline in the City" and "Spin City." Cohen's memoir, THE LATE BLOOMER'S REVOLUTION, quipped her publicist at Hyperion, wasn't even going to garner her a trip to Scarsdale (30 minutes away by commuter train). The article's "no book tour" premise gets the lie on Cohen's website, which lists July appearances at a Manhattan B&N and Book Soup in Los Angeles. A mere two midsummer appearances on opposite coasts is negligible, though. Cohen could have snagged them herself; maybe she did.
Nevertheless, THE LATE BLOOMER'S REVOLUTION
has made it onto at least one best-seller list [which one?] even without a traditional reading and signing tour. She credits a write-up in People magazine [you think?], along with a newer publishing tool: the blog book tour, in which an author pops up on a series of blogs, usually over days or weeks, variously writing guest posts, answering questions from the host or sitting for a podcast, a video interview or a live chat.Jesella quotes a senior online marketing manager at HarperCollins
who maintains that the Internet exposes authors to a broader audience than most bookstore readings.Well, duh! But she neglects to point out that HC is one of the few--if only--houses to have such staff. (And kudos to them, I say. More publishers should follow suit.)
One thing that made me happy about the article was the big fat mention of BookTour.com and accompanying quote by co-founder Kevin Smokler*, who originated the Virtual Book Tour four years ago. Better late than never...
*he's speaking at my LA workshop on the 29th