In my workshops and consulting sessions with authors, I stress that publicity is a marathon, not a sprint, and that no one person can do it all. Then I spin out a gazillion suggestions and publicity ideas. By the end, my clients tell me that they feel like their heads are about to explode. "Then I've done my job," I cheerfully reply.
As anyone who's done them knows, "simple" things--putting together a mailing list, producing promotional materials, searching out community & online interest groups--can take vast amounts of time.
What to do? Hire a Virtual Assistant. Here are a couple of places to find one: