In my workshops and consulting sessions with authors, I stress that publicity is a marathon, not a sprint, and that no one person can do it all. Then I spin out a gazillion suggestions and publicity ideas. By the end, my clients tell me that they feel like their heads are about to explode. "Then I've done my job," I cheerfully reply.
As anyone who's done them knows, "simple" things--putting together a mailing list, producing promotional materials, searching out community & online interest groups--can take vast amounts of time.
What to do? Hire a Virtual Assistant. Here are a couple of places to find one:
Yes, this means spending money, but it's a tax-deductible business expense. And you'll be freed up to do the things that only you can do, such as write your next book.
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Because online promotion can be a relentless engine, don't underestimate the complexity of tasks these VAs can do, especially for online promotion. Ask the prospective VA their experience in constructing e-mail lists, managing online newsletters, and monitoring opportunities for an author's contribution to a blog, site or social network.
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