When my first book was published by Simon & Schuster, I was the keynote speaker at THE event in my genre (I got the gig on my own).Moral: Always make sure that your inhouse publicist knows about your upcoming events, and informs the sales force of same.
After my talk to over 1000 people, the bookseller at the event told me, "You know, I called your publisher several times and requested to buy books. They never returned my calls. Too bad, because a LOT of people wanted to buy your book after your talk."
That was ten years ago, before authors knew how proactive they need to be.
Thursday, November 01, 2007
Horror Story #7: Hold the Phone
From a nonfiction author, who is now with another publisher: