So I read GalleyCat's Friday post, The Blame Game, with more than passing interest. GC co-editor Andy wrote:
At just about every publishing house I've worked at I've run into this problem of having too many books to publicize, as do most of my colleagues. Some you just have to send out into the ether blind, some you champion, others you do the bare minimum on because that's all the time you have. I've actually had my boss tell me to NOT do anything for a book because another book needed to take priority.GalleyCat ran a poll asking "Who's to blame for book sales?" The single reason with the greatest number of votes--23%--was "The publisher has too many books on the list." However, 42% of the votes (including mine) went to "All of the above":
- Sales didn't get enough books into stores.
- The publicist dropped the ball.
- The editor bought an unsellable book.
- The publisher has too many books on the list.
- The author wrote a dud.
- The agent built up the author to be more than they were.
- The work never ends.
- Too many books.
- Unreasonable authors and their expectations.
- Quality of life.
Deathtron is right in the fact that we're all overworked, and that there are just too many damn books for anyone to do a decent job. But when one of the authors who I have focused on, who I have pitched to hundreds of outlets, who I have gone above and beyond for...well, when they question my "commitment" to a project. Yeah, it's enough to want me to throw in the towel....
Yes, your book is important. I get that. You wrote it, it means a lot to you, and I'm publicizing it.... WE ARE TRYING. And calls about how you think maybe we could try harder, or maybe we're not doing it right...well, it's not a motivator. It's a turnoff.